The usual rules in commercial art generally dictate that 1) All things be equal you will probably steal 2) Just because you lifted it doesn't mean you shouldn't at least synthesize it! 3) There is nothing more tasteless than obvious brazen theft.
And with that all sincere apologies to Saul Bass. If you must steal at least pick someone good. In this case I think I am choosing someone who you make a case for as being the best.
At least it's not just Helvetica...
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